• Signboards on properties
• Window displays
• Metropolitan newspaper advertising
• Local newspaper advertising
• Brochures
• Internet

A "for sale" sign on the property is a very effective form of promotion, particularly if it is on a well-used road where plenty of people will see it. It should include all the main features of the property, such as the number of bedrooms and land size.

Displays in agents' windows can and do sell properties. Negotiate the biggest display area you can for your property.

Most agents use both city and local papers to advertise. City papers such as The Sydney Morning Herald achieve very wide coverage both numerically and geographically.

Local papers, such as Fairfax Community Newspapers, offer the opportunity to provide more detailed information and colour photographs at a lower cost per column centimeter.

Colour brochures are an attractive way of giving potential purchasers a record of the property details which they can keep for future reference.

Agents can produce such a brochure for about $300, although they can cost a lot more. But brochures are only as good as their distribution. They are useless sitting in a drawer. Good agents have mailing lists of buyers to whom they can post brochures.

The Internet is the newest and fastest growing advertising medium for property. On a web site like ours offers the unique facility of an automated search for properties fitting a particular set of requirements.

Good pictures make all forms of advertising work better. Make sure your agent is a good photographer or ask him to employ a professional.